10 October, 2018

The Importance of Clarity  

The clarity of a diamond is determined by the number of blemishes or inclusions present in the stone. The fewer inclusions and blemishes, the more valuable the stone.

William George & Co. recognise the importance of clarity, in both a diamond stone and an auction, and strive to make purchases as transparent and fair as possible. 

AnchorCert Gem Lab, based in Birmingham's Jewellery Quarter, has been chosen to provide independent assessments to improve the service you receive and allow you to bid with confidence when you buy jewellery and gemstones at William George & Co.

AnchorCert Gem Lab

The AnchorCert Gem Lab provides diamond, gemstone and pearl reports by highly qualified Gemmologists and Diamond Graders and they guarantee integrity in producing unbiased independent reports.

They are certificated by BSI to ISO:9001, meaning that both its business and technical process are carefully documented and audited. This standard imposes a discipline which ensures a consistent approach, accurate results and a culture of continuous improvement, to the benefit of all.

William George & Co share this ethos – and so by structuring our aftersales process, we can offer reassurance to bidders and vendors alike that we demand descriptions of diamonds offered in auctions to be accurate and fair.

How We Can Work With You

We invite our customers to submit any diamonds to the AnchorCert Gem Lab for assessment which can either be done directly or by sending the stone to us for submission at a reduced cost.

In the event a diamond or gemstone is found to be materially different to the description, the vendor will be instructed to provide a full refund on return of the stone, as well as covering the cost of the assessment - so you can bid in confidence.

Take a look at our free guide which explains diamond clarity further: Diamond Guide - Clarity.

Final Words

Together with the Assay Office, William George & Co are seeking to improve the levels of transparency in the marketplace and drive standards up so that reliable and honest sellers can reach confident and assured bidders.

So the next time you’re looking for Diamond Clarity – look no further than William George & Co.

You can always find exciting lots at auction with William George. BidWinLove today by heading to auction today.


William George Utilise the Service of AnchorCert