31 October, 2018

Watches - An Extension of Who You Are

The least important thing a watch does is tell the time. Why? It's an extension of who you are.

This makes it essential you're wearing a watch that compliments not only what you are wearing but it's in line with who you are as a person and what you believe in. 

You can compare this to buying a car, holiday or even a house. Buying a watch takes time and research needs to be undertaken before you decide on your timepiece.

In this free guide, you'll be given an insight into the things you need to consider before buying a watch. 


The movement of the watch will have a huge influence on the price. There are 3 types of movements. They are quartz, mechanical and automatic. 


The cheapest yet most reliable. Battery-powered quartz watches caused a storm when they hit the market in the 70s. They drove the price of a watch down so low, it nearly collapsed the Swiss Watchmaking industry.  

Powered by a battery, their precision far surpassed that of a mechanical watch and cost a fraction less. They are popular in fashion and high street watch brands such as Gucci, Armani, Michael Kors and Hugo Boss.

Trivia - quartz watches will lose a few seconds over a month and need replacing periodically.


A mechanical watch is one of the oldest methods of watchmaking. Requiring the wearer to wind the watch, their value can be found in their history as it's been the source of numerous breakthroughs in watchmaking.

Tested extensively by watchmakers, they are steeped in tradition but lose a couple minutes monthly. 

Swiss watchmakers, such as Rolex, create their own movements and get them certified as a Swiss movement. Watch movements of this nature are quite expensive because of their sheer quality. 

For watchmakers who don't create their own in-house movements, like Tudor, they use swiss-approved movements such as ETA or Sellita.


These movements require the use of kinetic energy in order to move. However, upon receiving the watch for the first time, it will need to be manually wound before it can run automatically. 

Naturally priced high, they are exhaustively tested by in-house teams to ensure they can function to a high standard. 

Typical watchmakers who create automatic watches are at the high end of the market where the likes of Breitling, Panerai and Omega are. 

Complications (Functions)

A watch complication enables the watch to perform an additional function to telling the time. Examples of popular complications are:

  • Chronographs - Times events.
  • Day - Shows the day of the week.
  • Date - Shows the number of the month.

Iconic watches such as the Rolex Daytona, Tag Heuer Carrera, Omega Speedmaster are examples of famous chronometers.


Creating a budget is vital to buying a watch. The budget you set will determine what is and isn't in your range. No matter what your budget is, there will be a watch for it. 

£250 - You can find high street and fashion watches for these amounts such as Fossil, Armani, Casio, Vivienne Westwood etc.

Tip - You'll also find Japanese automatics from the likes of Seiko or second-hand Hamilton watches.

£500 - Moving up, we have the likes of Hamilton, Tissot and Gucci. You'll also start seeing watches tailored for certain activities e.g. diving, racing etc.

£750 - Knocking on the door of luxury, you'll start seeing Swiss related watches from the likes of Tag Heuer, Montblanc and Longines.

£1,000+ - This is where you put your foot in the door of luxury and find brands like Tudor (sister brand of Rolex), Omega and more!

Types of Watches

You read earlier that at the £500 mark, you'll be seeing watches tailored for certain activities. Here, we outline some of the different watches which are better suited for certain scenarios or activities.


Precision is key. For the Olympic Games, Formula 1, Sailing and even space. Timing is on the limit and the likes of Tag Heuer, Omega and Rolex have illustrated this. Being the official timekeeper of such high profile events requires a certain expertise - and these watchmakers have broke records to achieve that.

Chronographs enable the use of timing multiple events or laps and enable the wearer to monitor their performance.  


Diving tests humans and watches to their limits. Creating a sturdy watch to withstand the pressure of going underwater is immense. Anyone who is looking to buy a diving watch, it's important to understand the seal will need to be replaced periodically (1-2 years) but this depends on how frequent you do it. 

The strap itself is usually made of materials that are corrosion resistant. Examples include titanium, stainless steel and even silicone.


If you're the traveller then an aviation watch is for you. Watches like the IWC Big Pilot's, Bremont, Rolex GMT and Breitling Navitimers are famed for their aviation-minded timepieces. 

An example of one of their functions is a rotatable bezel which adjusts for a different timezone.


A minimalist watch is exactly that. They are known for their simplicity. No complications or big chunky dials, all they do is tell the time. 

These types of watches are ideal for anyone who wants a lightweight everyday watch. 


A dress watch is an elegant cousin of the minimalist watch. They are minimalistic in nature but usually contain design features such as Roman numerals. Think Vacheron Constantin, Cartier and Patek Philippe.

With Dress watches, they compliment a suit or an outfit for a formal event. What's interesting is that they are not meant to draw attention to themselves but instead fit on the wrist like a glove to a hand.

They are quite thin in nature and reveal themselves when the wearer wants to. 

Final Words

Buying a watch is not easy. There are so many things to consider. There's no right or wrong way to start looking for a new watch but research is key! 

This guide is designed to help you ask yourself the right questions when buying a watch because if it's important to you, then it's important to us!

If you want to discover a wide selection of watches then check out our upcoming watch auction which starts at the high street and goes all the way to high luxury!

Hit the button below!

Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018
Watch Buying Guide - 2018