Aston Martin is Revving up the Super GT Market
Aston Martin is taking the fight to the Ferrari 812 Superfast with the introduction of their new DBS Superleggera. In keeping with their second-century plan, Aston Martin will be introducing 7 new models in the space of 7 years. The Superleggera is car number 3 and will be aiming for the crown of Super GT cars.
Aston Martin's ambitious plans will be buoyed by strong sales with the announcement of over 5,000 vehicles being sold last year. The last time Aston Martin experienced these sales were in 2008. However, to keep their exclusivity, production will be limited to 7,000 vehicles annually.
Let's take a closer look at the new Super GT challenger.
Aston Martin's Return to the Top With the DBS?
Aston Martin has made a statement with their new Superleggera as it will become their fastest production car with a top speed of 211 mph. This will help to consolidate their position of being a brand of speed and luxury.
You can read more about their history in our article: Britain's greatest car manufacturer - Aston Martin.
Trivia - The DBS tagline was first used in 1967 with the Aston Martin DBS, one of the fastest cars of its kind.
DBS Superleggera's Philosophy
Despite the car's ferocious power, it's been designed for comfort and performance.
It contains the same engine as the DB11 but it's been reworked to churn out more power. An extra 85hp to be exact (715bhp).
In case you're wondering what Superleggera means then we have done it for you. Translated from Italian, it means super-light which follows a philosophy to maximise the engine's output for speed.
Extracting more power out of the engine has resulted in the car being extensively tuned to manage the increased torque and speed. For example, areas such as the transmission, gearbox, ESP and more has been re-designed to create a completely new experience so drivers can gradually work the car to its potential.
Trivia - The gaping size of the grill is due to differentiation from other Aston Martin models and also to help cool its monster 5.2L V12 engine.
Superleggera vs 812 Superfast
The closest competition to the Superleggera is the Ferrari 812 Superfast.
Ferrari has the edge in regards to engine power with their 6496cc V12 engine churning out 789bhp compared to 715 for the Aston Martin. The Ferrari has a 0.5 advantage in the 0-62mph range with an impressive 2.9s time.
However, Aston Martin has prioritised the performance of their car in the 50-100mph range which is typically used for overtaking.
Trivia - A Volante version, which has already been spied testing, is set to arrive in early 2019.
There is no doubt that Aston Martin is raising the bar for themselves and putting pressure on their competition. Their second-century plan will enable the British car maker to completely diversify its portfolio and also clientele base.
The Super GT market focuses on speed and comfort and the Superleggera carefully blends these two disciplines. Will it be enough to take the crown as the market leader? Possibly. With a starting price of £225,000, this level of competitiveness shows Aston Martin is ready to bring the fight.
With talk of a Volante being offered in 2019, Aston Martin is already building on the strong foundations already laid down. Eagle-eyed admirers can see this at the Stowe circuit at Silverstone where they are testing the chassis and its speed.
The DBS Superleggera follows the DB11 and Vantage as the third product and we look forward to writing about more!
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