19 February, 2018

Why We Love Expensive Items

Read time 5-6 mins

William George & Co have been looking at the love affair that customers have with expensive items. This love affair becomes amplified when manufacturers create items that go beyond our understanding and of course our wallets!

The idea of owning something exclusive can make people reconsider. Shoutout to the owners of Gläce Luxury Ice Co.’s luxury ice-cubes designed for maximum cooling and the 24k Gold iPhone which sets you back over $16m or the 45-Second kiss with Sharon Stone which cost a fan $50,000.

This will be the focus of a future post so watch this space.

The Most Expensive items in the World

First, we gave you the $200k smartwatch made by Tag Heuer which is boasting over 500 diamonds. This smartwatch is the most expensive in the world with the owner receiving a watch which is completely covered in diamonds. You can read more on this here.

Then? the $3.8m handbag brought to us by the house of Mouawad with their 1001 Nights Diamond Purse boasting over 4,000 diamonds and requiring over 8,800 hours to craft. You can read more on this here.

The World’s Most Expensive Car

Now? The $4.8m supercar which is also the world’s most expensive car. Not by far though with an honourable mention to the futuristic-looking Lamborghini Veneno. It must also be mentioned that the car was inspired by aeronautics.

The $4.8m Koenigsegg CCXR Trevita

In 2009, Koenigsegg released the CCXR Trevita which is Swedish for “Three Whites”.

What is remarkable about the car goes beyond price and performance but their quantity as only two of these cars was ever made - just two. One of which is road legal in the US which pushed its price up.

But who would buy such a vehicle? World Champion Boxer Floyd Mayweather Jr owned the vehicle before putting it up for auction to make space for another ultra-rare luxury supercar.

For the people who have not owned the vehicle. Can you imagine being the owner of one of two cars in the world? Would you even drive it? Would you want to drive it?

Perhaps these performance stats will help you to answer the question.


  • The Koenigsegg CCXR Trevita will go 0-62 mph in 2.9 seconds.
  • Powered by a 4.8L V8 engine with two twin turbochargers.
  • Reach a top speed of 254+ mph.
  • 1,018 BHP.

Has this piqued your interest? Hold that thought.

Unique Finish

Usually, a Koenigsegg will have a tint applied to the look of the vehicle so it doesn’t maintain its default black colour. For the Trevita, Koenigsegg did something different. They made it silvery white.

What this means is that the white carbon fibre will look like millions of diamonds when exposed to sunlight.

Excited yet? Take a closer look at one of the images.

The Koenigsegg CCXR Triveta is a special car. Not just because of its quantity, performance or even its finish.

In our blog post which distinguished a supercar from a sports car whilst questioning the existence of a Hypercar here. We illustrated how supercars carry a unique message.

Final Words

This Koenigsegg is a representation of excellence. You can see this in its name and also its detail. It breathes character and a visual appeal which can make someone stop and just look at it.  

What do you think?

Share this article and join the discussion.

Take a look at our article which explores the most expensive watch in the world.

The Most Expensive Car of them All?
The Most Expensive Car of them All?