Louis Vuitton - The Power of Dreams
Louis Vuitton possesses a brand power similar to Rolex, Ferrari and Disney. They are just things you learn and automatically think of when the opportunity arises.
Any company that achieves that level of brand power needs a hat taken off for them. In this day and age where customers are assaulted by brands who want to assert themselves as your number one, some actually succeed!
Louis Vuitton's heritage is envious, to say the least. Who would have thought that over 180 years ago, a 16-year old boy arriving barefoot in Paris would go on to create one of the biggest juggernauts in luxury?
Here's the story behind one of luxury's greatest stories, Louis Vuitton.
When Louis Vuitton Met Monsieur Maréchal
Louis Vuitton's career began by apprenticing for Monsieur Maréchal, a successful box-maker and packer. At this time, popular methods of transport were boats, trains and horse carriages which created a need for durable luggage.
Louis Vuitton stayed at the workshop of Monsieur Maréchal for around 17 years before starting his own solo adventure.
The Beginning of Louis Vuitton
Vuitton opened his first workshop near Place Vendome in 1854. Now a renowned artisan, his reputation enabled him to move his operations to Asnières in 1859 where they are still based today.
Before Louis Vuitton became a powerhouse in leather goods, ready-to-wear, accessories and fragrances they made a name for themselves making travel accessories.
One of Louis Vuitton's early successes came from the Trianon Trunk. An instant hit, this trunk was flat-shaped and stackable. It replaced round-shaped luggage notorious for taking up lots of room. Empress Eugenie, the wife of Napoleon III had one!
The Trianon Trunk is just one success story, there have been many others, here are some of Louis Vuitton's most iconic designs!
Iconic Louis Vuitton Designs
Louis Vuitton has created an array of accessories which have further cemented their position as a pillar for luxury. Here we take a look at the designs which have made the French fashion house the biggest luxury brand in the world.
- 1930 - Tient-tout (Keepall) - Times were changing. Customers wanted to put everything in one place because the pace of travel increased. Along came the Tient-Tout bag.
- 1932 - The Noé bag - Originally, the Noé bag was designed to carry 5 bottles of Champagne! In modern times, it's used for more than champagne.
- 1985 - Leather Bags - A new era. Louis Vuitton's venture into leather showed their ability to keep up with changing tastes. Named Epi leather, they still create leather goods.
- 2007 - Neverfull Bag - This bag was huge! Designed as an alternative to the Tient-Tout, it's able to carry everything a modern woman would need in a bag.
As far as luxury goes, Louis Vuitton reached the mountaintop. The interlocking LV symbol is a mark of authority, heritage and luxury. You’re not just holding a product, you’re holding a Louis Vuitton.
Each year, the biannual Fashion Week takes over and designers do their best to steal headlines. Take a look the time they rocked Fashion Week!
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Continuing in our series is Chanel which you can read here: Luxury Fashion House Spotlight - Chanel.
If you want to browse our fantastic collection of Louis Vuitton products currently available then hit the link below!