13 September, 2018

Milan Fashion Week 

It's Milan's turn to host Fashion Week and they are known for the spectacular.

To bring you up to speed so far, Ralph Lauren was the talk of the town in New York for his 50th anniversary with a star-studded party. Victoria Beckham marked her 10-year anniversary in fashion with a hilarious video with British Vogue. 

Watch the video here: LFW - A Guide to London Fashion Week.

One of the big stories from Milan was the announcement that Gucci will be sacrificing their coveted top spot to show in Paris instead. 

Even though Milan Fashion Week doesn't start until Wednesday, we have compiled a guide which explains the history behind one of fashion week's most extravagant shows, what to expect and some of the most iconic moments!

The History of Milan Fashion Week.

Milan Fashion Week started in 1958. It's organised by the National Chamber for Italian Fashion (Camera Nazionale della Moda Italiana) who promote Italian fashion and host shows in Milan.

Over time, designers sought to use creative and sometimes spectacular ways to amaze attendees to the point where the show became a symbol of the brand. 

What to Expect at Milan Fashion Week.

Milan has a wealth of culture and heritage and designers use this to make their showcase the talk of the town. 

Stunning locations such as the Duomo Cathedral, the courtyard of Sforza Castle and even the Milan stock exchange building have been in the past as backdrops for Italian fashion shows.

You can expect womenswear, Ready-to-wear and Milano Moda Donna to be the big draws but this isn't all Milan Fashion Week is known for. Check out their most iconic moments!

Iconic Moments at Milan Fashion Week.

1) Freedom! The moment something biblical happened.

The term supermodel goes back to the 40s with the timeless Lisa Fonssagrives. Later, Dorian Leigh and Gia Carangi attracted the term before it became inevitable with the likes of Janice Dickinson, Naomi Campbell, Kate Moss and others. 

In 1991, Gianni Versace noticed the growing power of 5 individuals. With the help of Liz Tilberis, he devised a plan to bring together the Naomi Campbell, Linda Evangelista, Carla Bruni, Helena Christensen and Claudia Schiffer for his 1991 Spring/Summer fashion show. 

The models looked ethereal and were crushing everything in their path but there was more to come. At the end of the show, they grouped together to mouth 'Freedom' by George Michael and waltzed themselves into the history books of Fashion with a delicate grace. 

2) Fashion Show in Ralph Lauren's Garage

Ralph Lauren used his garage as the scene for his fashion show. His collection of luxury cars is envious and their sleek and luxurious design served as the inspiration for his collection.

A runway was formed around his cars and the models navigated it to perfection and earned the American designer a place in Milan Fashion Week history.

3) Flower Power

Moschino is famed for his spectacular shows and didn't disappoint with this one. His fashion show featured a runway reminiscent of a rose garden and was the brainchild of the highly creative Jeremy Scott. The models were adorned with an array of blossoms. 

Highlights included Anna Cleveland who donned the catwalk in a dress-shaped flower. Other designs included sculptural orchids or a lily. Gigi Hadid gave us a finale to remember when she was dressed in a bouquet of flowers!

4) The Supermodel Reunion

The Supermodel five came back to mark the 20th anniversary of Gianni Versace's death. Carla Bruni in place of Linda Evangelista, Naomi Campbell, Claudia Schiffer, Cindy Crawford and Helena Christensen came together to perform a stunning catwalk in celestial gowns and wowed crowds. 

They were each given an individual welcome before posing in a photo. They were joined by Donatella Versace who devised the whole plan!

5) Welcome to The Car Wash

Moschino is back again with an audacious show for his 2016 Spring/Summer collection. Upping the ante, he became one of this highlights of the whole week when Jeremy Scott turned the set into a carwash with barricades, traffic cones and even bubbles!

Final Words

These 5 moments helped to propel Milan Fashion Week into a glitz-laden event that always kept people guessing. 

Who knows what we'll witness this year but you can be sure that Milan Fashion Week will get bigger and bigger. 

The stunning backdrop of Milan combined with the creativity of designers means that each year there will be something that gets everything talking and we look forward to writing about it!

Head to The Journal for content.

 
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What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?