29 January, 2019

Milan Fashion Week Guide

After London Fashion Week, attention turns to Italy.

Renowned for their food, wine, travel, cars, fashion and more, they are a hub for creativity that influences the world over.

Milan Fashion Week epitomises this. Home to fashion shows renowned for being spectacular, it's become a fantastic platform to be the talk of the fashion world.

Just ask Versace. Their homage to their founder is still talked about today! You can read more about their story here: Luxury Fashion House Spotlight - Versace.

In this Milan Fashion Week Guide, you'll learn about the history, the glamour and the moments which left us in awe. 

The History of Milan Fashion Week

Milan Fashion Week dates back to 1958 and is now organised by the National Chamber for Italian Fashion.

They strive to coordinate and promote Italian fashion by organising the shows at fashion week.

In that time, Italian Fashion has grown into an integral part of the calendar and joins LFW, NYFW and PFW as the 'Big Four'.

What to Expect at Milan Fashion Week

As you know, Milan is known for being one of the most glamourous events of the "Big Four" and a perfect opportunity to steal the headlines - and designers have taken full advantage of this by cementing their shows in history.

Stunning locations such as the Duomo Cathedral, the courtyard of Sforza Castle and even the Milan stock exchange building have been used in the past as backdrops for fashion shows.

It's impossible to know what to expect as a designer will be planning something to give their brand that special something. However, we picked out some of the all-time favourites to give you an idea!

Iconic Moments at Milan Fashion Week

Versace, Moschino and Ralph Lauren feature in the list but how did they take over fashion week?

Versace - Freedom! 

The term supermodel goes back to the 40s with the timeless Lisa Fonssagrives. Later, Dorian Leigh and Gia Carangi attracted the term before it became inevitable with the likes of Janice Dickinson, Naomi Campbell, Kate Moss and others. 

In 1991, Gianni Versace noticed the growing power of 5 individuals. With the help of Liz Tilberis, he devised a plan to bring together Naomi Campbell, Linda Evangelista, Carla Bruni, Helena Christensen and Claudia Schiffer for his 1991 Spring/Summer fashion show. 

The models were crushing everything in their path but there was more to come. At the end of the show, they grouped together to lip synch 'Freedom' by George Michael and waltzed themselves into the history books of Fashion with delicate grace. 

Ralph Lauren's Car Garage Fashion Show

Fusing high luxury with high-performance cars sounds like a crazy idea but it actually works!

American fashion designer, Ralph Lauren has an enviable car collection which rivals that of the Prince of Monaco. 

During the fashion show, he had the holy trinity of hypercars (McLaren P1, LaFerrari and Porsche 918 Spyder) all lined up as models donned the catwalk around them. 

Before we get further into the cars, the video below will explain the reasoning behind this fusion.

Not bad, Ralph. Bravo.

Moschino's Flower Power

Moschino is famed for his spectacular shows and didn't disappoint with this one.

His fashion show featured a runway reminiscent of a rose garden and was the brainchild of the highly creative Jeremy Scott. The models were adorned with an array of blossoms. 

Highlights included Anna Cleveland who donned the catwalk in a dress-shaped flower. Other designs included sculptural orchids or a lily. Gigi Hadid gave us a finale to remember when she was dressed in a bouquet of flowers!

What was your favourite outfit? The bouquet of flowers steals it for us!

Versace - The Supermodel Reunion

The Supermodel five came back to mark the 20th anniversary of Gianni Versace's death.

Carla Bruni in place of Linda Evangelista, Naomi Campbell, Claudia Schiffer, Cindy Crawford and Helena Christensen came together to perform a stunning catwalk in celestial gowns and wowed crowds. 

They were each given an individual welcome before posing in a photo. They were joined by Donatella Versace who devised the whole plan!

As far as fashion shows go, this was one of the greatest. If you're interested in the Versace Oroton Mesh they were wearing, head over to our spotlight here: Famous Designs by Versace.

Moschino - Welcome to The Car Wash

Moschino is back again with an audacious show for his 2016 Spring/Summer collection.

Upping the ante, he became one of the highlights of the whole week when Jeremy Scott turned the set into a carwash with barricades, traffic cones and even bubbles!

A fantastic show for the creative designer. What can we expect next time?

Final Words

Milan Fashion Week continues to amaze us with shows which cemented itself in fashion history. What was your favourite? 

Who knows what we'll witness at MFW but one thing you can be sure of is that it will be spectacular. 

Which fashion house are you looking forward to? Gucci, Prada? Fendi? Moschino? Let us know!

Head to The Journal for more stories.

What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?
What Happens At Milan Fashion Week?