08 February, 2019

Paris Fashion Week Guide

You're at the end of Fashion Week! What's been your favourite show? Did any designers surprise you? 

The number of stories coming out of Fashion Week is akin to the waterfall Chanel pulled off but don't worry, they'll be more on this later.

Paris is renowned for its Haute Couture along with Men's fashion and Ready to wear (Prêt-à-Porter). 

Attracting one of the most diverse schedules on the calendar, this iconic location boasts history, culture and the legendary designers behind Louis Vuitton, Chanel, Hermès, Givenchy, Dior and more, a lot more.

As you'd expect the fashion shows are spectacular but the venues can also steal the show as well. This comes together to showcase the creativity of fashion designers as they battle to ensure journalists are writing about their event for weeks to come.  

From the Eiffel Tower and River Seine to a room full of flowers, what can you expect from Paris Fashion Week?

The History of Paris Fashion Week

Paris Fashion Week began in 1973 and did so in some serious style. It was the scene of the famous 'Fashion Face-off' between French and American designers.

The show acted as a fundraiser for the Palace of Versaille's restoration project. Designers included: Givenchy, Oscar De La Renta, Anna Klein, Yves Saint Laurent and more!

Since its inception, French Fashion has become a €150bn industry and achieved worldwide fame from its iconic designers who put Paris on the map.

Today, the Fédération de la Haute Couture et de la Mode (French Fashion Federation) determine the dates for Paris Fashion Week. 

They work to further French Fashion by bringing together over 100 fashion brands who combine traditional know-how and modern technology to ensure France is one of the leading fashion capitals of the world.

What Can You Expect at Paris Fashion Week?

Paris and Milan share the accolade of unpredictably spectacular fashion shows. You can check out Milan's iconic moments here: What Happens At Milan Fashion Week?

Designers will go to extraordinary lengths to steal the spotlight from rival designers. You've already heard about L'Oréal but that's just the start.

It was difficult narrowing down a top 5 but we tried our best! Take a look at iconic moments at Paris Fashion Week!

Iconic Moments at Paris Fashion Week

They say that you have to see it, to believe it. Seriously, a catwalk on The Seine?

Paris Fashion Week has contained moments that went beyond imagination and what's remarkable is the fact that it worked!

Chanel and The Grand Palais

The Grand Palais functions as a historical site, exhibition hall, museum and some of Chanel's greatest feats.

They recreated a huge replica of the Verdon Gorge, had a rocket, giant lion, waterfall and more!

Their creativity knows no boundaries and each year they reinvent themselves with an outrageous show. Take a look at the video which chronicles some of their shows.

Fashion might be temporary but Chanel's style is permanent. Check out Chanel's story here: Luxury Fashion House Spotlight - Chanel.

YSL Fashion Show at the Eiffel Tower

So, the Effiel Tower is one of the most well-known landmarks in the world. Each year, 7 million people visit. This iconic location formed part of Yves Saint Laurent's opening act for Paris Fashion Week. 

During the show, the Eiffel Tower was on cue and dazzled the crowd who were seated in stands either side of the runway.

This just epitomises YSL, if you want to learn more about the maison then check out their story here: Luxury Fashion House Spotlight - Yves Saint Laurent.

It's hard to compete with backdrops like this but Fendi did a fashion show on the Great Wall of China! You can read about it here - Luxury Fashion House Spotlight - Fendi

L'Oréal Fashion Show on The Seine 

L'Oréal pulled it out the bag with a stunning catwalk on The Seine. 

It's estimated that 200,000 watched the show with many more catching the online stream.

The show celebrated beauty but covered people of different ethnicity, age and size. 

Watch highlights of the show with this video!

Creating quite a poignant spectacle, L'oréal's ingenious has catapulted them into our list! 

John Galliano, The Spectacular 

In 1998, John Galliano pulled off one of the most extravagant fashion shows ever seen!

The show ended on the marble steps of the Opera Garnier in Paris where paper butterflies fell on the models. 

At the time of the show, Galliano recently started at the legendary Dior brand.

That is how you introduce yourself. To learn more about Dior, check out our spotlight: Luxury Fashion House Spotlight - Dior.

Louis Vuitton, The Louvre and the Train 

Taking over the Louvre is one thing but putting a real train in there for your show is another.

Louis Vuitton took spectacles to new levels when they presented their accessories' collection at The Louvre.

The models walked off the train which pulled into Cour Carrée and porters brought their accessories with them as part of the show!

This collection helped bring back sentiments of luxurious travel and their brand heritage. To learn more about Louis Vuitton, check out our spotlight: Luxury Fashion House Spotlight - Louis Vuitton.

Final Words

What was your favourite moment? For us, it was Louis Vuitton going full steam ahead in the Louvre and rolling back the times with their travel collection.

The feats pulled off by these designers just illustrate the level of creativity found in French fashion. It's been a mainstay ever since its inception over 40 years ago.

As you read earlier, it's the venues which can help steal the show as well and Louis Vuitton, Chanel and L'Oréal's use of these landmark places just added an extra level of enchantment to their collections.

The end result is you and I talking about it long after the show has happened!

If you want to get involved with Paris Fashion Week then check out the schedule for Fashion Week.

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What Happens at Paris Fashion Week?
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What Happens at Paris Fashion Week?
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