Fashion Week - The Only Week That Matters
If you think the build-up to the Academy Awards or Superbowl is a tad over the top then Fashion Week is right up there.
An army is used to prepare the venue and it gives fashion designers the chance to create a spectacle - even if it lasts just a bit longer than it takes Starbucks to make your drink!
The event is huge. On Instagram alone, around 143m Instagram users generated over 700m interactions e.g. likes or comments during the spring/summer Fashion Week in 2017!
In short, it's the place to be for the upcoming trends in the fashion industry.
In this guide, we'll explain the who, what, where, why and how!
What is Fashion Week?
Fashion Week is an industry event lasting 7 days. The idea of a Fashion Week began in Paris where designers hired women to model their designs.
Trivia - the event is bi-annual and occurs in both February and September.
It's a fantastic opportunity for designers and fashion houses to show their latest collections for sale next season. The reason why they introduce their designs up to 6 months early is due to the retail cycle.
It gives time for buyers to place orders. However, designers are adapting to modern times by releasing in-season collections. This is in response to the rise of fast fashion. You can read more about it here: Fast-Fashion: High Fashion at Low Cost.
In this video by Inside Edition, Marisa Runyon provides her thoughts on what Fashion Week is for her.
Who Attends Fashion Week?
Fashion shows aren't open to the public, they are a fashion industry event and can be quite exclusive.
Examples of the people who attend a Fashion Week are Magazine Editors, Brand/Retail Executives, Photographers, Celebrities, Buyers and others.
However, designers are making use of new platforms such as social media to bring their followers closer to the runway. You'll find live streams of shows and content which goes behind the curtains.
What's it Like Being Involved in a Fashion Week?
It's chaos, organised chaos and chaos.
Are Fashion Shows flawless? Liken it to storming the beaches of Normandy! An army of people work day and night to ensure each detail is perfect but there are exceptions.
For example, a model could appear late, not turn up or covered in aesthetics from a previous show. Our personal favourite is Queen Elizabeth appearing at London Fashion Week. How cool is that!?
Fashion Shows take months to prepare and preparations begin after the last show begins!
Here's a video by Charlotte Tilbury which provides an insight into what goes on behind the curtains of a Versace show!
Despite the 'Big Four', Fashion Weeks occur in different countries such as Spain, Brazil, Germany and a host of others.
The 'Big Four' will get the most media coverage but it doesn't stop designers from promoting their collection outside those exclusive cities.
Following the fashion industry is difficult but the number of websites and social media channels continue to increase which makes life easier.
Vogue is rather a bible in the fashion world and releases the September issue each year.
It's huge. Literally, the September 2012 edition contained 916 pages! They cover everything fashion and provide exclusive content for upcoming shows with interviews, videos etc.
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Next week we kick off Fashion Week with a feature on NYFW. Check our blog post: What Happens at New York Fashion Week?
Head to The Journal for content.