London Fashion Week (LFW)
London, are you ready? Fashion Week is here! Organised by The British Fashion Council (BFC) and their partners, it's one of the biggest fashion events on the calendar.
Coming straight after New York Fashion Week (NYFW), London is renowned for throwing up some unexpected surprises with its typically avant-garde tone.
If you missed our article on NYFW, you can read it here: What Happens at New York Fashion Week?
Trying to explain the influence of fashion on British culture is difficult but not impossible. Here's your front row seat to LFW.
London and Fashion
Fashion is a major part of the UK culture. For starters, it contributed £32.3bn in GDP to the UK economy in 2017 and supports 890,000 jobs!
What's remarkable about these figures is that LFW only started in 1983! Despite being in its infancy compared to the 'Big Four', the UK boasts an envious pool of talent which took the world by storm on the catwalk and the design board.
Supermodels such as Cara Delevigne, Kate Moss, Naomi Campbell, Jourdan Dunn and a host of others continue to grace the catwalk and bring to life the creations of some of the biggest designers in the world.
In addition, designers such as Vivienne Westwood, Stella McCartney, Victoria Beckham, John Galliano, Alice Temperley, Alexander McQueen and more have used their creativity to bring new meaning to fashion but what's it like at LFW?
What Happens at London Fashion Week?
The better question is what doesn't happen? There's so much variety at LFW, it would be impossible to cover it all!
To put this into perspective, the 2018 Spring/Summer edition had:
- 47 catwalks.
- 21 shows filmed in VR.
- 28 presentations.
- 32 events.
- 80 designers from 60 countries.
As you can imagine, it must be manically exciting to be a part of LFW. However, once you're inside, the world is truly your oyster.
Backstage at Fashion Week
If you've ever wondered what happens behind the curtain then FashionTV has you covered!
Within this video, you'll be able to see the scale of the operation that goes on backstage.
Ensuring everything is as it should be is difficult but when you're also running a fashion show, it goes up a few Knotts!
Top 5 Moments in London Fashion Week
For a designer, Fashion Week is a fantastic opportunity to generate some buzz or even make history.
Here, we look at moments which went down in history or broke the internet. Do you recognise any?
1) Prince Performs at Fashion Week
In 2008, Matthew Williamson celebrated his first decade in fashion in style when Prince performed at his show. Not bad, eh? Check out the video via - Zsuzsa Vajda
2) Shalom Harlow's The Mechanical tan
In 1999, Shalom Harlow was mechanically sprayed by two machines whilst modelling a strapless white dress on a moving wooden platform.
3) "The Queen is here". "Wait, what?". "The Queen Has Arrived"
The Queen surprised us all with a visit to February LFW. She presented an award to emerging talent, Richard Quinn. What a day to remember!
4) Fashion for Relief
Naomi Campbell's held an A-list fashion show in aid of Haiti in 2010. She was joined by Kate Moss and Annabelle Neilson. The show was called 'Fashion For Relief Haiti Fashion Show'.
5) Victoria Beckham LFW Video
Victoria Beckham and Vogue released a video to provide details about her anniversary in fashion. Check out the video now! Via: British Vogue
What are we going to see this year? That is anybody's guess.
After the Queen of the United Kingdom made an unofficial appearance, we enter new realms of unknowability.
What are you looking forward to during LFW? Hit the share button and let us know!
For a greater insight the schedule, take a look at the official schedule of LFW.
Milan follows London as the next big event. If you want an insight into that then check out the article: What Happens At Milan Fashion Week?
Head to The Journal for content.