26 March, 2018

Baselworld 2018 - Inside The Biggest Event of Watches and Jewellery.

If there is an event which uncovers the latest trends and designs that can be expected for the year, then Baselworld will reveal all.

Baselworld has grown in size and influence, ever since its inception back in 1917, to become one of the most important mechanisms of the watchmaking world.

Baselworld attracts watch and jewellery makers from around the world as well as over 100,000 people annually.

What are the other watchmaking events?

The only watchmaking event which comes close to the size and scale of Baselworld is SIHH (Salon de la Haute Horlogerie). This event is held in January and first opened in 1991. You can find out more information about SIHH here.

When was the first Baselworld?

Baselworld has not been called what it is today until 2003. They can trace their origins back over 100 years.

The year was 1917 when the Schweizer Mustermesse Basel (Swiss Sample Fair) opened its doors to Swiss commercial and industrial businesses to hold a national exhibition.

What you could find here were:

  • Luxury foodstuffs.
  • Toys.
  • Machines.
  • Watches and jewellery.

Some of the original watchmakers who attended this event were: Tissot, Longines and Thommen.

Baselworld Timeline

It was not until 1931 that the increasing influence of the watch industry inspired the event organisers to give them their own dedicated space and it’s here where their story begins.

Now known as the Swiss Watch Fair, watchmakers were now afforded more space to display their latest designs and set the pace in the watchmaking world.

Europe’s Meeting Place

It was not until 1972 that event organisers allowed watchmakers from outside Switzerland to participate. Watchmakers from neighbouring EU countries such as France, Germany, Italy and the United Kingdom were now able to showcase their designs and prompt a rebranding of the event to be called Europe’s Meeting Place.

Basel 86 Goes International 

1986 was the year the event went international. Watchmakers from outside the EU were now invited to the event which became a place for everyone.

After the announcement was made, the size and scale of the event increased as more exhibitors and attendees flocked to see the latest in watchmaking.

Final Words

Baselworld 2018, will be held from March 22-27th March. Usually, the event is 8 days but this year, it’s been shortened to 6 days in response to market conditions.

Despite these market conditions, attendees will be able to awe at the ingenuity of today's watches. You will be able to find some of the most famous watchmakers there as well as new ones as they all attempt to push the infinite boundaries of watchmaking.

You can find Baselworld at Messe Basel, Switzerland.

Check out our guide on the watches to look out for in 2018. You'll find watches For Him. For Her and Luxury for categories ranging from Minimalistic to Chronographs.

Baselworld 2018: What Happens at the Biggest Watchmaking and Jewellery Event?
Baselworld 2018: What Happens at the Biggest Watchmaking and Jewellery Event?
Baselworld 2018: What Happens at the Biggest Watchmaking and Jewellery Event?
Baselworld 2018: What Happens at the Biggest Watchmaking and Jewellery Event?