05 November, 2018

Baume & Mercier - Only Accept Perfection

With a no-nonsense approach to quality and perfection, Baume & Mercier have been honouring this promise since 1830.

Setting records in timekeeping which included a devastating 10-year streak, it shows how much it means to Baume & Mercier to create a quality watch.

What drives Baume & Mercier is the same promise their co-founder, Célestin Baume, stated over 180 years ago.

"Accept only perfection. Only manufacture watches of the highest quality" - Célestin Baume.

Even though they are priced in the mid-range of luxury watches, the quality of thier timepieces still keep pace with higher priced watchmakers.

Here's the story behind Baume and Mercier.

Origins 

The story of Baume & Mercier began in 1830 when Louis-Victor and Célestin Baume started a watch dealership in Les Bois, Switzerland. 

This endeavour paid dividends as they experienced strong growth and a reputation for quality timepieces.

This success laid the foundations for further expansions starting with London. From there, they expanded throughout the British Empire in the late 1800's.

Now with a firm international presence, they were buoyed by winning ten Grand Prix awards and exhibitions around the world.  

When Baume Met Mercier

Now managed by Willaim Baume, he joined forces with Paul Mercier to create the brand you know today in 1918. 

Only one year after their founding, they had a stellar year when they were awarded a “Poinçon de Genève”. This isn't any award, it's THE award.

Introduced by the Republic and Canton of Geneva in 1886, it serves as an emblem of Geneva’s fine watchmaking expertise. So, the Poinçon de Genève represents:

  • Provenance.
  • Quality craftsmanship.
  • Reliability. 

Have you ever wondered which watches made Baume & Mercier famous? Here's a few!

Hand Wound Pocket Watch Tourbillon  

One of their biggest wins came from the Kew Observatory in 1892. Using a chronometer pocket-watch with a tourbillon movement, they were 10 years undefeated with a precision was second to none.

Marquise

With times changing, Paul Mercier knew it was time to start recognising the change around them. In the 1920's, they correctly identified women's independence as an emerging trend and used their desires as inspiration.

This endeavour led to the Marquise. Arriving in the late 1940's, it was renowned for its functionality and aesthetically pleasing looks.

Galaxie and Stardust

It was here where they went on a creative streak and created some striking designs. An example is these eye-catching Stardust and Galaxie models released in the 70's. 

Winning the Golden Rose of Baden-Baden award, their uncanniness was celebrated.

Riviera 

Released in 1973, the Riviera became the world's first sports watch.

Distinguished by its dodecahedral case, it was produced for over 30 years.

Final Words

Acquired by the Richemont group in 1988, Baume & Mercier have been able to go from strength to strength and showcase their watches around the world in prestigious events such as SIHH.

Richemont made the decision to create a new brand called Baume, a more affordable luxury watch. It's created from recycled and sustainable materials. 

This move by Richemont is incredibly bold and represents an acknowledgement of another emerging trend which is sustainability. 

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Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier
Luxury Watchmaking Spotlight: Baume & Mercier