12 August, 2018

Story of Chopard

Still family-owned, Chopard is a luxury watchmaker based in Geneva, Switzerland.

Renowned for their innovative and ambitious designs, they have illustrated their expertise in watchmaking and jewellery by merging both art forms and creating some of the most visually stunning timepieces.

Delve into the story of Chopard.

Origins of Chopard

By 24, Louis-Ulysse Chopard had Switzerland at his feet. He started Chopard in 1860 and created innovative designs which bordered on art and it contributed to him developing a strong reputation. 

Trivia - Notable customers included Tsar Nicholas II of Russia, Eastern Europe, the Baltic States and Scandinavia.

Creating chronometers and pocket-watches, precision and reliability illustrated Chopard's designs and represented the prized characteristics of watch wearers. 

End of the Chopard Era

Paul-Louis inherited Chopard from his Father in 1915 and relocated it to Geneva, the centre of fine watchmaking. The move proved fruitful because Geneva contained their ideal clientele.

The third generation, Paul-André Chopard took over in 1943 but Chopard had entered a period of uncertainty and Paul looked to sell the company.

When Scheufele Met Chopard

Looking to sell the company, Paul met Karl Scheufele III who owned a watch and jewellery business in the famous 'Gold City' called Pforzheim, Germany. 

Karl fulfilled his grandfather's wish when he acquired Chopard in 1963. He believed owning a Genevan watchmaker would propel his business to a new level of success. Why? Their reputed quality.

Karl and his wife Karin succeeded in transforming the fortunes of the company with a particular focus taking the company internationally and growing their reputation.

Famous Chopard Designs

Chopard has created a collection of innovative designs which illustrated their expertise in the field of watchmaking, here's a list of famous watches.

The first Happy Diamonds watch (1976)

A diamond set watch with a twist. The diamonds pirouette and became the DNA of Chopard.

The Luna D’Oro (1984)

Chopard launched the Luna D'Oro, their first complicated wristwatch. It contained a perpetual calendar with a retrograde display.

L.U.C. 1963 Chronograph

This timepiece pays tribute to the 50 years reign of the Scheufele family. This creation links the finest past watchmaking traditions with the present high-quality features available.

Imperiale Joaillerie

Presented at Baselworld 2016, Imperiale Joaillerie is a masterpiece of jewellery and watchmaking. It took over 1,000 hours to select the 581 sapphires and an additional 1, 012 hours to set them processes. 

L.U.C. Tourbillon QF Fairmined

Chopard presented this watch at the 2014 Baselworld watch fair. The watch represents Chopard’s commitment to sustainable gold mining. For example, gold mined responsibly. 

L’Heure Du Diamant

This spectacular watch won the 2013 Grand Prix d”Horlogerie de Geneve. Crafted with 18-carat rose gold and set with 1,159 brilliant, navette or baguette cut diamonds, The L’Heure Du Diamant collection is the work of Caroline Scheufele. Her admiration for diamonds inspired her to create several of the finest timepieces adorned with them.

Chopard Today

Still at the helm of the company today are Karl-Fredrich and Caroline, the second generation of the Scheufele family.

Caroline Scheufele is responsible for the ladies’ collections with an emphasis on jewellery and high-end jewellery department.

Karl-Friedrich is responsible for the men's collections and examples of his work include creating sports watches during the 1980s.

Final Words

Chopard is an example of a pioneering company. Their commitment to using fairmined gold. This endeavour reached the most glamorous event on the film calendar, the Cannes Film Festival.

Did you know that Chopard creates the Palme d'Or award? And constructed using fairmined gold? This landmark decision started in 2014 and showed the world that you can have sustainable luxury.

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Each week there's a fine collection of Chopard available at auction. Hit the button below to take a browse.

Luxury Watchmaking Spotlight: Chopard
Luxury Watchmaking Spotlight: Chopard
Luxury Watchmaking Spotlight: Chopard
Luxury Watchmaking Spotlight: Chopard
Luxury Watchmaking Spotlight: Chopard
Luxury Watchmaking Spotlight: Chopard