Chopard - Diamonds Are Forever?
Chopard is renowned for combining luxury with tradition. To celebrate Chinese New Year, they created the Urushi Year of the Pig. It's a watch which fuses the ancient art of lacquer with the current zodiac animal.
This watch exemplifies their ability to push the boundaries of watch design as they sought the masterful Kiichiro Masamura to bring their design to life.
Swiss-based and still family-owned, the story of Chopard hit the ground running when noblemen were quick to realise the quality of their timepieces.
Here's the story of Chopard.
Origins of Chopard
By 24, Louis-Ulysse Chopard had Switzerland at his feet.
He started Chopard in 1860 and created innovative designs which bordered on art and this contributed to him developing a strong reputation.
Attracting the attention of notable customers such as Tsar Nicholas II of Russia, Chopard were able to position themselves as a reputable watchmaker.
Their designs were well-received with praise centred on the precision and reliability of their chronometers and pocket watches.
Success carried into the second generation when Paul-Louis took over the reins in 1915. However, it was here where Chopard's success moved to new levels when he relocated to Switzerland, the home of watchmaking.
When Scheufele Met Chopard
Credited as transforming the fortunes of Chopard, Karl Scheufele III struck gold when he met a struggling Paul André Chopard.
The third generation of the Chopard family was not enjoying the success of his forebearers and was looking to sell the Swiss watchmaking company.
In the midst of one of their most challenging periods, Paul André sold Chopard to Karl.
After acquiring Chopard, Karl wanted to focus on international growth and maintaining the reputation of the company with his wife, Karin.
Famous Chopard Designs
Over time, the world fell in love with Chopard and numerous designs which illustrated their skill in watchmaking and their tendency to challenge convention.
Happy Diamonds Watch (1976)
Happy Diamonds have been a mainstay since their inception in 1976. Chopard believes that diamonds are happy when they are set free.
This idea was brought into watchmaking where the diamonds are able to slide and spin freely between two sapphire crystal lenses.
The Luna D’Oro (1984)
To showcase their skill in watchmaking, Chopard sought to introduce complications to their lineup.
For the launch of the Luna D'oro, they included a perpetual calendar to adorn the retrograde display.
Despite the D'Oro being their first complicated watch, the result was a fine timepiece which set the tone for even more complications in future watches.
Presented at Baselworld 2016, Imperiale Joaillerie is a masterpiece of jewellery and watchmaking.
It took over 1,000 hours to select the 581 sapphires and an additional 1,012 hours to set them.
L.U.C. Tourbillon QF Fairmined
You'll find departments within companies which illustrate their knowledge and experience.
For Chopard, watches which carry the L.U.C moniker are examples of their finest watchmaking.
The L.U.C Tourbillon was two things. Firstly, one of the finest watches Chopard ever made and also created with metals sourced fairly.
L’Heure Du Diamant
This spectacular watch won the 2013 Grand Prix d'Horlogerie de Geneve.
Crafted with 18K-carat rose gold and set with 1,159 brilliant, navette and baguette cut diamonds.
The L’Heure Du Diamant collection is the work of Caroline Scheufele and her admiration for diamonds.
Still at the helm of the company today are Karl-Fredrich and Caroline, the second generation of the Scheufele family.
Caroline Scheufele is responsible for the ladies’ collections with an emphasis on high-end jewellery.
Karl-Friedrich is responsible for the men's collections and examples of his work include creating sports watches.
Chopard is an example of a pioneering company. This is illustrated in their endeavour to use fairmined gold.
In regards to glamour, the Cannes Film Festival sits at the mountaintop as filmmakers, actors and more battle for the ultra-prestigious Palme d'Or Award.
Chopard is entrusted to create it and used fairmined gold which cements their commitment to creating sustainable luxury.
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Each week there's a fine collection of Chopard available at auction. Hit the button below to take a browse.