30 September, 2018

Tudor Watches - Who Needs a Rolex?

Obtaining a lifetime customer is difficult these days. With customer service the difference between a returning or lost customer, brands are starting to differentiate themselves with an after-sales service worth staying for.

Accident or not. Hans Wilsdorf had this idea over 70 years ago...

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous.” - H. Wilsdorf

A Rolex needs no introduction. It's a word which everybody knows and associates with quality. Despite not being priced at the top of the market, they're so sought after, they command record prices at auction. Remember that £13.5m Daytona? it topped The Most Expensive Watches Sold in Auction - 2017.

Even though they have strong links to Rolex, Tudor has been making their own strides in watchmaking with creations that remind us that they are forging their own story with creativity, knowledge and experience. 

Tudor Origins 

Tudor can trace their history back to 1926 when the name "The Tudor" was trademarked by the house of “Veuve de Philippe Hüther”. 

The first Tudor watch was released in 1932. Sporting a rectangular design, they were destined for the Australian market. 

In 1936, Hans Wilsdorf acquired the rights but officially launched 'Montres Tudors S.A' 10 years later.

An advertising campaign was used to give Tudor watches a sense of modernity and reliability. The advert showed the watch being used in extreme conditions and inspired feelings of strength, reliability and precision. 

This is quite similar to Rolex but what's the difference?

What's the Difference Between a Rolex and Tudor Watch?

It's no secret that Rolex guarantees a host of Tudor's services such as the aesthetics, functional characteristics, distribution and after-sales service.

The main difference between the two brands can be found in their movements. Rolex creates their own in-house movements whereas Tudor uses Swiss ETA movements. This explains the price disparity between the two brands. 

Successful Tudor Watches

Tudor still designs their own watches and over the years they have made some watches that have gone on to perform valiant feats or become recognised for their robust design.

Tudor Oyster Prince

Tudor scored serious reliability points when 25 men, who were part of the British North Greenland Expedition (1952-54), travelled to the most northern part of Greenland.

The Tudor Divers' Submariner

This Tudor watch caught the interest of various armed forces such as the US Armed Forces, French Marines, the Argentinian Navy and the South African Navy.

Becoming a standard issue, it showed a recognition of the prowess of Tudor watches with particular regard to their accuracy and suitability for extreme diving conditions. 

Tudor Pelagos

To get an idea of the expertise Tudor has obtained, here is an advert which shows the Pelagos. Sporting an MT5612 calibre, it's Tudor's first titanium watch which boasts a power reserve of 70 hours and is waterproof up to 500 metres! 

Final Words

Brands like Rolex and Armani have introduced these sister brands to tie a younger audience to the brand. The aim is to see them progress to the main arm of the company and by doing that, acquire a lifetime customer.

Today, Tudor is still making headway in watchmaking and scoring a partnership with Porsche Motorsport shows their quality. 

In recognition of their heritage, Tudor created a line of watches which honour some of their most famous models such as the Ranger, Chrono and Advisor. 

As Tudor continue to aim for the future without forgetting their past, we look forward to writing about their next creation!

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Luxury Watchmaking Spotlight: Tudor
Luxury Watchmaking Spotlight: Tudor
Luxury Watchmaking Spotlight: Tudor
Luxury Watchmaking Spotlight: Tudor
Luxury Watchmaking Spotlight: Tudor
Luxury Watchmaking Spotlight: Tudor
Luxury Watchmaking Spotlight: Tudor