What is SIHH?
Read time 4 mins
SIHH (The Salon International De La Haute Horlogerie) is one of the jewels of the watchmaking calendar. Now in its 28th year, the 2018 international event will be taking place between 15th and 19th January in Geneva, the home of Swiss watchmaking.
SIHH brings together journalists, members of the public, watchmakers and enthusiasts to be part of an international event which lets attendees completely immerse themselves in the world of watchmaking.
What SIHH has to Offer
During this international event, attendees will be able learn about the latest and/or emerging trends in the watchmaking world as they experience the displays put on by a host of watchmakers, the ability to network with people related to the industry, share insights with enthusiasts, attend exhibits about watchmaking and read publications on all things watches.
This all culminates into a spectacular event, taking place in Geneva, where attendees will be able to see the latest creations from watchmakers such as Mont Blanc, IWC, Cartier, Richard Mille and much more.
History of SIHH
SIHH has grown in recent years. In 1991, the first event there only attracted 5 participants who were Cartier, Baume and Mercier, Daniel & Rother, Piaget and Gérald Genta. These watchmakers only had 4,500 sq. ft. of advertising space.
In the following years, the influence of SIHH was slowly starting to grow and it was beginning to become recognised in the industry. Watchmakers saw the event as an opportunity to get early exposure for their timepieces.
When the next event takes place in January 2018, there will be 35 exhibitors and also 45,000 sq. ft. of advertising space which illustrates how much the event has grown from its inception.
How it Compares to its Industry
The influence of SIHH has made it second only to BaselWorld.
What gives SIHH an edge is its ability to provide early insights into the watchmaking world. Here, opportunities to generate buzz around a brand are up for grabs and are heavily contested between watchmakers.
Attendees can expect displays from luxury watchmakers such as Hermès, Armin Strom, DeWitt and more during the course of the event.
SIHH 2018 is expected to attract 16,000 people which is going to make it one of the biggest of its history.
For more information on the SIHH event, you can find out more information here: https://sihh.org/open-day/?lang=en
To learn more about BaselWorld and its influence on watchmaking, check out the link below.