What is The Salon International De La Haute Horlogerie?
The Salon International De La Haute Horlogerie (SIHH) is one of the jewels of the watchmaking calendar.
The 2018 international event took place between 15th and 19th January 2018 at the home of Swiss watchmaking in Geneva, Switzerland.
Attended by nearly 20,000 people in 2018, this event provides a fantastic opportunity for journalists, members of the public and watch enthusiasts to completely immerse themselves in the world of watchmaking.
What Happens at SIHH?
During this international event, you can learn about the latest and/or emerging trends through displays and exhibits by a host of watchmakers.
But, who are these watchmakers? You can count Mont Blanc, IWC, Cartier, Richard Mille and much more.
In addition to this, there are plenty of opportunities to network with people related to the industry, read watchmaking publications and share insights with enthusiasts.
In this video by TheWATCHES.tv, you can see the big talking points of SIHH 2018.
This event has come a long way from its humble beginnings back in 1991. Featuring only 5 participants, it's grown exponentially and it's only going to get bigger!
What gives SIHH an edge is its ability for watchmakers to generate a lot of buzz around their brand which is hotly contested.
For the attendees, they can get closer to the fascinating world of watchmaking.
For more information on the SIHH event, check out the website.
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