December Saleroom Collective - Watches, Jewellery, Gemstones & more

Ending 14th December from 14:00 GMT

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Weekly Luxury Watch Auctions

Discover big name watches for less. Rolex, Audemars Piguet, Omega and more

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Find the perfect gift this Christmas

Give the gift of diamonds this Christmas with stunning jewellery.

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Become a Seller Today!

Feel like a rockstar! 0% Seller commission means you keep 100% of the hammer price!

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Luxury Handbags Clearance

Ending 14th December from 19:00 BST

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Discover New Posts On The Journal

Get auction tips, tricks and find out how to become a better seller.

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Save £40 on Adrian Flux Insurance

From prestige vehicles to kit cars, we've teamed up with Adrian Flux to offer our customers £40 off car insurance.

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Trade Stocks & Retail Returns

Trade Stocks & Retail Returns

Antiques, Artwork & Collectables

Antiques, Artwork & Collectables

Classic & Performance Vehicles

Classic & Performance Vehicles

Militaria

Militaria

Luxury Watches

Luxury Watches

Jewellery & Gemstones

Jewellery & Gemstones

High End Designer Goods

High End Designer Goods

Furniture & Household Goods

Furniture & Household Goods

High Street Goods

High Street Goods

Commercial & Industrial Equipment

Commercial & Industrial Equipment

Plant & Machinery

Plant & Machinery

Liquidations

Liquidations

The Auction Guru

The Auction Guru

Cars & Commercial Vehicles

Cars & Commercial Vehicles

Flooring & Materials

Flooring & Materials

The Journal by William George & Co.

Keep up to date with all things auction as we bring you the latest news, features and stories from the auction industry.

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We are proud to announce we are now NAA members

We have joined the National Auctioneers Association, a testament to our continued commitment to professionalism

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How to take better photos and sell more stuff

If you sell anything online, you know that you need attractive pictures to sell your wares just as if you buy online then you know that a terrible photo can be an instant turn off.

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William George’s 3 Steps to Happy Bidding

Before you get started bidding, make sure you follow our 3 simple steps to ensure that you get the best experience possible and get the enjoyment that made you want to bid in the first place.

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10 Tips for making money from antiques

Purchasing antiques can be a minefield, so if you are just starting out then we're got 10 top tips to help you get started and building your collection.

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